Ebay predicts top 30 toys for Christmas

Retro brands and 90s nostalgia will drive gift-buying decisions on the platform, though modern day hits like Hatchimals, L.O.L Surprise! and Nerf Fortnite top list

Written by Rhys Thomas

Posted 22.11.2019 | Retail

Ebay predicts top 30 toys for Christmas thumbnail

Hatchimals, L.O.L Surprise! and Nerf Fortnite will be among the top toys sold on Ebay this Christmas, according to the online marketplace.

But even the most popular toys of 2019 will face competition from playthings of decades past, as 90s nostalgia steers millennial parents to toys they remember from their childhood.

"There's a revival of all things retro right now and we're seeing classic toys gaining popularity alongside the most coveted new offerings,” says Sam Bright, VP and GM of Merchandising, eBay.

Using global and US toy data and the insight of its team, Ebay predicts parents will be shopping for ‘90s gamers delights’ and ‘the Furby of today’ in the form of Hatchimals. Shoppers will also be spending cash to ‘get the retro look’ with My Little Pony collectables and Star Wars gifts, while Pokémon will continue to grow – sales of associated toys and merch have grown 50 per cent on the platform over the past five years.

Ebay will release a digital toy book next week with a broad selection of rare, retro and 'right-now' toys for kids of all ages, as well as relaunching its toy shopping hub Toytopia

Based on US toy sales on eBay from March to September, 2019, here are the 30 must-have toys for Christmas 2019:

1. Hatchimals Wow, Llalacorn
2. Detective Pikachu Feature Plush
3. L.O.L. Surprise! O.M.G Doll
4. LEGO Star Wars Snowspeeder 20th Anniversary Set
5. Wowwee Pinkfong Baby Shark Song Puppet
6. Unstable Unicorns Base Game
7. Nerf Fortnite AR-L Elite Dart Blaster
8. Hot Wheels id
9. Masters of the Universe Castle Grayskull
10. LEGO Friends Central Perk l
11. LEGO Hidden Side
12. furReal Cubby, the Curious Bear
13. Pomsies Lumies
14. Skyrocket Blume Doll
15. Mr. Potato Head Toy Story 4 Classic Figure
16. LEGO Minifigures Harry Potter and Fantastic Beasts
17. LEGO Star Wars Imperial Dropship 20th Anniversary Set
18. L.O.L. Surprise! Ooh La La Baby Surprise
19. Harry Potter Invisibility Cloak
20. Hairdorables Series 3 Surprise Doll
21. Monopoly Game: Disney Frozen 2 Edition
22. Barbie Astronaut Doll, Anniversary Edition
23. Frozen 2 Ultimate Arendelle Castle Play Set
24. Hasbro Plumber Pants
25. Kindi Kids Snack Time Friends Jessicake Doll
26. 2019 Tamagotchi On Virtual Reality Pet
27. Marvel X-Men Retro 6 Inch Action Figures
28. Polly Pocket Partytime Surprise Keepsake 30th Anniversary Compact
29. My Little Pony Retro Rainbow Mane 6 Set
30. Star Wars 2019 Retro Collection Action Figures

LEGO, Character and Geomag win Toy Fair Editors’ Choice Awards thumbnail

LEGO, Character and Geomag win Toy Fair Editors’ Choice Awards

LEGO’s Hidden Side voted best in show by media, with Character’s Marvel licensed Goo Jit Zu and Geomag’s eco-friendly Green ...

The Entertainer heading to India thumbnail

The Entertainer heading to India

UK toy retailer partners with Hamleys owner Reliance Brands Industries as master franchisee, which will roll out the first locations ...

Toy Fair 2021 venue change confirmed thumbnail

Toy Fair 2021 venue change confirmed

BTHA shares details of showfloor closures and alterations affecting next year’s show, with plans already in place to mitigate disruption

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker