Disney Store launches Protect the Pride campaign

The Lion King Special Edition Simba and Nala Plush Will Drive Donations to Help Double the Lion Population by 2050

Written by Rhys Thomas

Posted 03.07.2019 | Retail

Disney Store launches Protect the Pride campaign thumbnail

To celebrate the release of Disney’s The Lion King across Europe this July, Disney has launched a conservation campaign in collaboration with the Wildlife Conservation Network’s Lion Recovery Fund to raise awareness of the crisis facing lions and other wildlife across Africa.

Playing their part in the Protect The Pride campaign, Disney Stores across Europe will be launching Special Edition Simba and Nala plush lions online at shopDisney and in selected stores this July.
Each Special Edition Simba and Nala will represent one of the 40,000 lions Disney and the Lion Recovery Fund are working to ensure a future for in the wild. And for every one that is sold, Disney will donate $5 to the Wildlife Conservation Network in support of the Lion Recovery Fund and its local partners. 

The Lion King Protect the Pride campaign focuses on working with local conservation groups to forward their missions of protecting and revitalising lion populations and the habitats they need to thrive.
 
Limited-edition Nala plush
“Disney is committed to saving wildlife and The Lion King is the perfect story to remind us of the role we each have in helping ensure a world where these majestic animals are treasured and protected,” says Amy Pearson, Marketing Director, Disney Stores EMEA. “These Special Edition Simba and Nala lions being sold at Disney Store and online at shopDisney give our fans and guests the opportunity to be part of our efforts.”
Since Disney released the original version of The Lion King 25 years ago, Africa has lost half of its lions, and only about 20,000 remain. This is why Disney is supporting the Lion Recovery Fund and their vision to double the lion population by 2050 through efforts that engage communities to ensure a brighter future for African wildlife and their habitats
Disney has already donated more than $2 million to the Wildlife Conservation Network’s Lion Recovery Fund and its partners and will make additional grants as well as invite fans to help increase the donation to a total contribution of up to $3 million.

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