CEO of FAO Schwarz owner departs

David Conn, who oversaw acquisition and relaunch of the toy retailer, leaves for new role at licensing company Sequential Brands Group

Written by Rhys Thomas

Posted 10.01.2020 | Retail

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The CEO of ThreeSixty Brands, which acquired and relaunched FAO Schwarz in November 2018, has departed for a new role in licensing.

David Conn has been named Director and Chief Executive Officer of Sequential Brands Group, a licensing and brand management group.

At ThreeSixty Brands, David, pictured top with Neil Patrick Harris at the opening of FAO Schwarz, New York City, spent the past several years overseeing the brand acquisition of the historic toy store and its return to retail, alongside its first global expansions into China and Europe. 

William Sweedler, Chairman of the Sequential Brands Group, says: "David Conn is an innovative, strategic, and entrepreneurial executive with an established track record of building and transforming businesses with strong global consumer brands.

“He brings with him a wealth of knowledge in the retail sector and strong industry relationships, which will be invaluable to Sequential as we embark on this next chapter.”


Sequential’s brands include wheeled footwear brand Heelys, pop star Jessica Simpson’s lifestyle brand, fashion labels including Joe’s and Ellen Tracey, and fitness brands Gaiam and SPRI.

"I’m thrilled to join Sequential Brands Group,” David adds. “My career has been focused around building and revitalising brands and I’m excited about the potential of Sequential’s portfolio. I look forward to leading this company during this period of transformation.”

ThreeSixty Brands last year opened the first two FAO Schwarz outposts in Europe, with shop-in-shops at Selfridges on Oxford Street in London, and Arnott’s department store in Dublin.

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