BR Toys closes its doors

The Danish toy chain, saved last year from insolvency, is the latest specialty retailer to temporarily close amid the coronavirus

Written by Rhys Thomas

Posted 25.03.2020 | Retail

BR Toys closes its doors thumbnail

Nordic toy chain BR Toys has temporarily closed its doors over the coronavirus exactly a year after reopening under its current owner the Salling Group.

All 26 branches of the toy shop, which have opened up in the past year, will close to help stem the spread of the virus.

Denmark was the second European nation to impose a strict lockdown, pull children from schools and shut major shopping centres, though some retailers were allowed to remain open. 

Per Bank, CEO of the Salling Group, said in a Linkedin post that it was “sad to hold cousin BR’s birthday with the announcement of temprorary”, and expressed thanks to Charlotte From, who head’s of the group’s toy business, and her team for their hardwork rebuilding the brand over the past 12 months.

The chief executive said the team would spend this downtime refitting and rebuilding some of the recently opened stores. The plan is to open more shops in line with its flagship concept store in Rødovre, a municipality in greater Copenhagen.

“We are really looking forward to showing them off on the other side of Covid-19,” he adds.

The retail group is shifting staff from BR Toys, and other sectors that have been forced to close, over to its Netto, Føtex and Bilka grocery stores.

Bank also shared insight into shopping habits across the group. He revealed shoppers were visiting only once or twice a week, instead of the average four or five times, and sales of non-food goods are “so far down”.

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