Reliance Brands has opened the doors to the 100th Hamleys store in India, just weeks after closing on its purchase of the British toy institution in mid-July.
The latest location is a 4,500 sq ft store at the MGF Metropolitan Mall in Gurgaon, a city with large finance and technology hubs to the south west of the capital New Delhi.
The milestone comes just under 10 years since the first Hamleys store opened in India at High Street Phoenix in Mumbai back in 2010.
Reliance’s estate stretches across 36 cities and eclipses its nearest rival as the biggest toy retailer in India. Prior to acquiring the retail brand, Reliance was the master Hamleys franchisee in India, and the biggest Hamleys operator in the world. It now owns and operates the global fleet of around 190 locations.
Every year more than three million families visit a Hamleys store in India, according to Darshan Mehta, Chief Executive of Reliance Brand, who says that fact alone “is a reward in itself”.
Hamleys was sold to Reliance by its former Chinese owner C.banner in May for £67.96m. The cash purchase was finalised last month, after a rocky four years under C.banner, which struggled with millions in losses and a rotating door in its c-suite.