Zuru has launched its biggest surprise egg yet with the Rainbocorns Big Bow Surprise, just in time for World Egg Day on 11 October.
The giant golden egg, which stands at over a foot tall, comes packed with a host of surprises for kids to discover amid 25 layers.
Every Rainbocorns Big Bow Surprise includes a Sequin Surprise Heart, giant plush and a bounty of treasures, including a sparkly Big Bow to wear and swap, accessories, pencil toppers, stickers, and all-new collectable Bow-Bowcorn. There are three surprise plush to collect –Belle, Bobbi and Bowie – which retail at an SRP of £49.99.
“We’re so excited for kids to experience Rainbocorns Big Bow Surprise,” said. “We’ve taken one of our most popular and award-winning brands and super-sized it to create the most magical and engaging surprise unboxing experience,” says Aneisha Vieira, Senior Brand Manager at Zuru. “It’s the perfect gift for the holidays.
“Rainbocorns Big Bow Surprise has been in such demand globally, that we’re only able to bring in a limited amount for the lead up to Christmas. We hope our Rainbocorn fans can grab one before they are gone!”
Big Bow Surprise will be supported by a robust PR, unboxing and video campaign across TV and digital, all launching on World Egg Day.
Big Bow Surprise is the latest addition to the popular collectable Rainbocorn plush brand. FOB sales are handled in the UK by Geemac.