Zuru goes green with TerraCycle partnership

Tie-up with recycling firm will make it simpler to responsibly disposes of all used Bunch O Balloons products and packaging

Written by Rhys Thomas

Posted 15.07.2019 | Products

Zuru goes green with TerraCycle partnership thumbnail

Zuru has unveiled a new recycling programme for its Bunch o Balloons brand through a long-term alliance with recycling giant TerraCycle.

The partnership encourages consumers to think green and recycle 100 per cent of their used balloon plastics and packaging by making the process simple.

From 1 September 2019, all Zuru Bunch O Balloons products in the USA, Canada, UK, Australia and New Zealand will be fully recyclable through TerraCycle.

Consumers simply need to collect all their Zuru Bunch O Balloons materials after use, pack into any available box, print off their shipping label after signing up and then ship out or drop off at a TerraCycle recelying station.


"We're thrilled to partner with Zuru on their Balloon Recycling Program," says TerraCycle CEO Tom Szaky. "Together, we are working to encourage consumers to take action to reuse and recycle waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our global economy."

The multi-market TerraCycle initiative is one part of Zuru's 10-year sustainability programme to rethink its design process to prioritise the reduction of plastic usage and encourage recycling while maintaining a quality product. One example is the Bunch O Balloons Self-Sealing Party Balloon, the latest launch for the brand with built-in sustainability practices through fast-fill stems that make all party balloons reusable.

"Taking steps to make our products more sustainable is a top initiative especially when it comes to left-over balloon latex and packaging from our Bunch O Balloon brands," says Anna Mowbray, COO and Founder of Zuru. "Through our partnership with TerraCycle, we're providing consumers a simple way to recycle material, reduce the amount of landfill plastic around the world and produce recycled materials."

British Garden Centres joins Toymaster thumbnail

British Garden Centres joins Toymaster

A quarter of the chain’s 16 branches have joined the toy buying group

Lee-Anne Neale joins Posh Paws thumbnail

Lee-Anne Neale joins Posh Paws

Lee-Anne joins as the plush specialist’s new Sales Manager, bringing more than 20 years’ experience to the role

Zuru’s Tangle Pets coming this October thumbnail

Zuru’s Tangle Pets coming this October

New themed extension to the popular Tangle fidget toy and accessory line will launch in six collectable variants this autumn

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...