Zuru goes green with TerraCycle partnership

Tie-up with recycling firm will make it simpler to responsibly disposes of all used Bunch O Balloons products and packaging

Written by Rhys Thomas

Posted 15.07.2019 | Products

Zuru goes green with TerraCycle partnership thumbnail

Zuru has unveiled a new recycling programme for its Bunch o Balloons brand through a long-term alliance with recycling giant TerraCycle.

The partnership encourages consumers to think green and recycle 100 per cent of their used balloon plastics and packaging by making the process simple.

From 1 September 2019, all Zuru Bunch O Balloons products in the USA, Canada, UK, Australia and New Zealand will be fully recyclable through TerraCycle.

Consumers simply need to collect all their Zuru Bunch O Balloons materials after use, pack into any available box, print off their shipping label after signing up and then ship out or drop off at a TerraCycle recelying station.


"We're thrilled to partner with Zuru on their Balloon Recycling Program," says TerraCycle CEO Tom Szaky. "Together, we are working to encourage consumers to take action to reuse and recycle waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our global economy."

The multi-market TerraCycle initiative is one part of Zuru's 10-year sustainability programme to rethink its design process to prioritise the reduction of plastic usage and encourage recycling while maintaining a quality product. One example is the Bunch O Balloons Self-Sealing Party Balloon, the latest launch for the brand with built-in sustainability practices through fast-fill stems that make all party balloons reusable.

"Taking steps to make our products more sustainable is a top initiative especially when it comes to left-over balloon latex and packaging from our Bunch O Balloon brands," says Anna Mowbray, COO and Founder of Zuru. "Through our partnership with TerraCycle, we're providing consumers a simple way to recycle material, reduce the amount of landfill plastic around the world and produce recycled materials."

Chancellor announces plans to wind down job retention scheme thumbnail

Chancellor announces plans to wind down job retention scheme

Employers will be expected to pay “only a modest contribution, introduced slowly over the coming months,” said Rishi Sunak, as ...

Pokémon announces expansion to its trading card game thumbnail

Pokémon announces expansion to its trading card game

Charizard and Eternatus make their Pokémon VMAX debut in the Pokémon Trading Card Game, Sword & Shield – Darkness Ablaze

House of Fraser to reopen stores after Sports Direct, Flannels and Jack Wills thumbnail

House of Fraser to reopen stores after Sports Direct, Flannels and Jack Wills

Frasers Group is to reopen Sports Direct, Flannels and Jack wills stores in England on 15 June and plans to ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor