Zuru adds Epic Dino Egg to Smashers range

Super-sized dino-themed unboxing collectable will have kids digging, fizzing and smashing their way through 20 surprises

Written by Rhys Thomas

Posted 15.05.2019 | Products

Zuru adds Epic Dino Egg to Smashers range thumbnail

Zuru has unveiled a super-sized new hero item for its Smashers collectable range.


The dino-themed third series of Zuru’s collectable range Smashers has got off to a flying start at UK retail, and is set to get boost with the introduction of the super-sized new Smashers Epic Dino Egg.
Launching in July, the Epic Dino Egg is designed to be smashed open to reveal a giant yoke that holds over 20 surprises for kids to slime, fizz and smash their way through to uncover an exclusive Smash-O-Saur Dino.
All the Smash-O-Saurs bones are hidden within different compounds which children will need to excavate from putty, slime, fizzing volcanos and dino dirt before constructing it. There are three to collect.
Each Epic Dino Egg also includes six Smash Egg Smashballs, digging tool, scratch-map, and the highly requested Smash Egg rebuilder.

Smashers Dino has been a smash hit at launch
“We’re really excited to bring a new element to our Smashers range,” says Adam Woods, Global Creative Director at Zuru. 

“With collectibles as a noted growth leader in the toy industry, we continue to invest heavily in to our collectible brands. Smashers offer an innovative way to play with attractive price points across all skus.
“Since we launched the first series in December 2017, Smashers have been featured as one of the fastest growing new toy brands in the UK. Latest global figures confirm that over 32 million Smashballs have been smashed and there are thousands of unboxing videos on Youtube amassing over 80 million views.”
The brand is supported by an extensive TV campaign, influencer unboxings, PR, digital and social content and live activations. A tailored campaign will be implemented for the Epic Dino Egg from the summer.

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