Zuru adds Baby Shark to Robo Alive

Baby, Mummy and Daddy Shark come to the toymaker’s robotic animal range through new deal with Pinkfong

Written by Rhys Thomas

Posted 08.05.2019 | Products

Zuru adds Baby Shark to Robo Alive thumbnail

Zuru is adding Pinkfong’s earworm-inducing Baby Shark to its Robo Alive brand.

The new Baby Shark range includes Baby, Mummy, and Daddy Shark bath toys, which all sing the viral song once placed in water.

Products will be available at retail in the UK market from September 2019.

Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has taken the world by storm amassing 2.6 Billion YouTube views, charting at number six on the UK Official Singles Chart and Top 50 on Billboard’s Hot100 for 16 weeks.

“Robo Alive is one of our most popular and best-performing IPs’, says Renee Lee, Global Marketing Director, Zuru. “The addition of Pink Fong’s Baby Shark line is a really appealing and on trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and have phenomenal support from all our retail partners.”

Based on real-life creatures and brought to life with robotic-enhanced sensors to mimic realistic movement, Zuru’s Robo Alive brand includes the best-seller RoboFish, T-Rex and this year’s latest addition, ice and fire-breathing dragons. Latest figures show 117 per cent sales growth for the brand between January and October last year, with sales in the UK doubling in December 2018.


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