Zuru adds Baby Shark to Robo Alive

Baby, Mummy and Daddy Shark come to the toymaker’s robotic animal range through new deal with Pinkfong

Written by Rhys Thomas

Posted 08.05.2019 | Products

Zuru adds Baby Shark to Robo Alive thumbnail

Zuru is adding Pinkfong’s earworm-inducing Baby Shark to its Robo Alive brand.

The new Baby Shark range includes Baby, Mummy, and Daddy Shark bath toys, which all sing the viral song once placed in water.

Products will be available at retail in the UK market from September 2019.

Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has taken the world by storm amassing 2.6 Billion YouTube views, charting at number six on the UK Official Singles Chart and Top 50 on Billboard’s Hot100 for 16 weeks.

“Robo Alive is one of our most popular and best-performing IPs’, says Renee Lee, Global Marketing Director, Zuru. “The addition of Pink Fong’s Baby Shark line is a really appealing and on trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and have phenomenal support from all our retail partners.”

Based on real-life creatures and brought to life with robotic-enhanced sensors to mimic realistic movement, Zuru’s Robo Alive brand includes the best-seller RoboFish, T-Rex and this year’s latest addition, ice and fire-breathing dragons. Latest figures show 117 per cent sales growth for the brand between January and October last year, with sales in the UK doubling in December 2018.


‘Agatha Quiztee’ win Generation Media Toy Trust pub quiz thumbnail

‘Agatha Quiztee’ win Generation Media Toy Trust pub quiz

More than £1000 raised at G-themed fancy dress quiz night in aid of the toy industry’s charity

Jazwares picks up YouTube star Blippi thumbnail

Jazwares picks up YouTube star Blippi

Signs as master toy partner for the online edutainer, who also inks publishing programme with Printers Row

Moose targets licensing for Kindi Kids thumbnail

Moose targets licensing for Kindi Kids

The Licensing Shop will handle US and Canada licensing programme for the toymaker’s first ever pre-school property, with more to ...

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...