Zapf Creation snags plush license for Heidi

Toy company plans line of plush and puppets tied Studio 100’s hit animation, with first product rolling out next year

Written by Rhys Thomas

Posted 29.10.2019 | Products

Zapf Creation snags plush license for Heidi thumbnail

Studio 100 has signed its second major toy deal for Heidi, this time with Zapf Creation.

Zapf Creation will create a collection of puppets and plush figures of the characters from the hit animated series, with the first product set to roll out from 2020. 

The range encompasses five products: a 30cm-tall Heidi soft doll with talkback function, two 30cm-tall cuddly Heidi and Peter soft dolls, and two plush toys of St. Bernard dog Josef and a goat.  

“The cooperation with Zapf Creation complements the merchandise world around Heidi with special products and a convincing brand fit,” says Peter Kleinschmidt, Commercial Director of Studio 100 Media.

“In 2020 Heidi will have a broad presence around the globe – with the international launch of the CGI-series’ season two and also on toy shelves. Together with a strong partner like Zapf, we are looking forward to presenting a really successful range of dolls and plushes that will make the hearts of the fans beat faster”.


The dolls will be manufactured through a completely new production process using a special fabric mask for the face that is heat-formed, digitally printed and softly stuffed. The technique gives the dolls a more natural appearance and keeps the toy soft and cuddle. Plastic shoe accessories allow the dolls to stand tall.

The multi-year agreement initially covers the rights in German-speaking territories, the UK and Ireland, France, Russia, Poland, Scandinavia, Benelux, the Czech Republic and Slovakia. 

Wolfgang Hoffmann, EVP Corporate Marketing and Product Development, Zapf Creation, adds: “We are happy that we have developed marvellous Heidi products in cooperation with Studio 100 Media and we are very optimistic, that many Heidi fans will love these dolls and cuddly plush animals. They are very authentic and simply adorable.”

Barbie fashion line hits River Island thumbnail

Barbie fashion line hits River Island

Mattel launches Barbie 60th Anniversary kids’ clothing line in its first fashion collab with the high street fashion chain

Toy Industry Awards 2019 tickets now available thumbnail

Toy Industry Awards 2019 tickets now available

The annual awards ceremony kicks off at 6pm on the opening day of London Toy Fair 2020

Clintons to shut a fifth of stores thumbnail

Clintons to shut a fifth of stores

Greetings card retailer plans to close 66 stores and is seeking rent cuts on 200 other locations, as its revealed ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker