WowWee makes a splash with Baby Shark launch

A Pinkfong Baby Shark singing puppet and the first licensed Fingerlings kick-start a wave of releases up to Christmas

Written by Rhys Thomas

Posted 30.07.2019 | Products

WowWee makes a splash with Baby Shark launch thumbnail

WowWee has kicked off the release of its new Pinkfong Baby Shark range, including the first licensed extension of its best-selling Fingerlings brand.

The first release is the Baby Shark Song Puppets with Tempo Control, which can sing the entire Baby Shark song while letting the user change the speed by moving the mouth faster or slower. The puppets are available in Baby Shark, Mommy Shark, and Daddy Shark characters, and arrive in the US just in time for Discovery’s annual Shark Week.

Following up next month are Wowwee's Pinkfong Baby Shark Fingerlings, the first-ever licensed version of the award-winning toy line. Magic Motion Sensors allow kids to move the creature in a wave-like motion to hear him splash around a virtual sea – and if they keep Baby Shark moving, he’ll sing the viral song. Complete with a light-up fin, it also responds to sound and touch.


"We're excited to continue expanding the world of Baby Shark toys beginning with all new Song Puppets that utilise our innovative Tempo Control feature," says Emily Chacra, Brand Manager at WowWee. "Both these, the new Baby Shark Fingerlings and the rest of the line allow children to interact with the popular song and their favorite characters in a whole new way!"

Also in August, a line of pre-school learning toys will be introduced including a Tablet and Smartphone. Baby Shark Family Bath Squirt Toys round out the summer fun, and a Baby Shark Melody Walker and Shape Sorter Toy will arrive at retail in October, just ahead of the run-up to Christmas.

British Garden Centres joins Toymaster thumbnail

British Garden Centres joins Toymaster

A quarter of the chain’s 16 branches have joined the toy buying group

Lee-Anne Neale joins Posh Paws thumbnail

Lee-Anne Neale joins Posh Paws

Lee-Anne joins as the plush specialist’s new Sales Manager, bringing more than 20 years’ experience to the role

Zuru’s Tangle Pets coming this October thumbnail

Zuru’s Tangle Pets coming this October

New themed extension to the popular Tangle fidget toy and accessory line will launch in six collectable variants this autumn

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...