WowWee makes a splash with Baby Shark launch

A Pinkfong Baby Shark singing puppet and the first licensed Fingerlings kick-start a wave of releases up to Christmas

Written by Rhys Thomas

Posted 30.07.2019 | Products

WowWee makes a splash with Baby Shark launch thumbnail

WowWee has kicked off the release of its new Pinkfong Baby Shark range, including the first licensed extension of its best-selling Fingerlings brand.

The first release is the Baby Shark Song Puppets with Tempo Control, which can sing the entire Baby Shark song while letting the user change the speed by moving the mouth faster or slower. The puppets are available in Baby Shark, Mommy Shark, and Daddy Shark characters, and arrive in the US just in time for Discovery’s annual Shark Week.

Following up next month are Wowwee's Pinkfong Baby Shark Fingerlings, the first-ever licensed version of the award-winning toy line. Magic Motion Sensors allow kids to move the creature in a wave-like motion to hear him splash around a virtual sea – and if they keep Baby Shark moving, he’ll sing the viral song. Complete with a light-up fin, it also responds to sound and touch.


"We're excited to continue expanding the world of Baby Shark toys beginning with all new Song Puppets that utilise our innovative Tempo Control feature," says Emily Chacra, Brand Manager at WowWee. "Both these, the new Baby Shark Fingerlings and the rest of the line allow children to interact with the popular song and their favorite characters in a whole new way!"

Also in August, a line of pre-school learning toys will be introduced including a Tablet and Smartphone. Baby Shark Family Bath Squirt Toys round out the summer fun, and a Baby Shark Melody Walker and Shape Sorter Toy will arrive at retail in October, just ahead of the run-up to Christmas.

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