Vivid welcome VIP influencers to Nestlings launch

Hit YouTubers Ruby Rube and sister Bonnie headline a glittering launch at Smyths Staples Corner

Written by Rhys Thomas

Posted 19.09.2019 | Products

Vivid welcome VIP influencers to Nestlings launch thumbnail

Vivid welcomed a host of NIP influencers to Smyths Staples Corner for the launch of its brand new Nestlings brand.

The launch last weekend saw a mix of kidfluencers, parent bloggers and consumers come together to celebrate the launch of the cute, fluffy creatures who need the love, care and attention of a child to help deliver their adorable surprise babies.

Guests were treated to glitter treatments and branded Nestlings cupcakes before being able to meet hit YouTubers Ruby Rube and her younger sister Bonnie and experience Nestlings up close for the first time. Following the event, coverage immediately began to appear on social media with guests sharing pictures of their Nestlings experiences with full write-ups and reviews planned to go live in the coming days and weeks.


“The VIP event was a fantastic way to kick off our Nestlings campaign,” says Cathy Prowde, Brand Manager at Vivid Toy Group. “Everyone who came along had a great time meeting Ruby and Bonnie and learning more about Nestlings. 

"Enabling consumers and media to get hands on with Nestlings is key within our overall campaign strategy for the brand which we feel will be driven by content showcasing the interactivity within the product. The coverage we’ve seen so far has been fantastic and we’re looking forward to seeing more in the coming weeks.”

Nestlings marketing commences at the end of the month with a TV and digital advertising campaign as well as video content from Ruby and Bonnie, and additional mid-tier kidfluencers.

Celebs launch L.O.L Surprise! Winter Disco thumbnail

Celebs launch L.O.L Surprise! Winter Disco

Jo Whiley, Lou Teasdale, Helen Flanagan, Imogen Thomas and Dan Osbourne attended launch event at the Natural History Museum’s ice ...

Star Wars: The Rise of Skywalker final trailer lands thumbnail

Star Wars: The Rise of Skywalker final trailer lands

‘The saga will end, the story lives forever’ promises Disney, as millions log on to stream the final teaser before ...

Barbie Dreamhouse Adventures special airs this half term thumbnail

Barbie Dreamhouse Adventures special airs this half term

The animated series’ first feature length special is part of series 2 and will air on Pop over the school ...

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...