VIPs experience Hairdorables World

Competition winners and YouTubers treated to the ultimate spa day at Flair Just Play’s Hairdorables pop-up

Written by Rhys Thomas

Posted 18.10.2019 | Products

VIPs experience Hairdorables World thumbnail

Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience last weekend.

The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their friends.

Held in a retail pop up space just off Oxford Street on Saturday 12 October, the winners entered their very own Hairdorables world, including a hair salon, nail spa, crafts space and a tea party with their friends. 

The VIPs were also treated to a fashion makeover, catwalk and photo shoot to complete their special day.

“It was really exciting to see our Hairdorables experience pop up come to life through the morning and then to open the doors to our VIP guests at midday,” says Marta Zietkiewicz, Marketing Manager at Flair/Just Play. 

“Here our guests experienced what it is like to be part of the Hairdorables’ world! Everyone had so much fun, it is just a shame that it could not be open for longer!”

The competition was hosted by PopFun’s online site and driven by a two-week TV campaign on Pop, alongside promotion from some of the UK’s up-and-coming YouTube stars, who also attended the event to meet the lucky winners.

Mondo TV signs major MeteoHeroes deal with Pea & Promoplast thumbnail

Mondo TV signs major MeteoHeroes deal with Pea & Promoplast

Pocket money toys range available from autumn at multiple outlets

intu says 4/5 shoppers are keen to revert to pre-coronavirus shopping and spending habits thumbnail

intu says 4/5 shoppers are keen to revert to pre-coronavirus shopping and spending habits

Findings from the group’s research also found that there was a clear desire for reassurance and fairly stringent safety measures

Brands can now take advantage of Snapchat’s global rollout of Dynamic Product Ads thumbnail

Brands can now take advantage of Snapchat’s global rollout of Dynamic Product Ads

Early users of Snap’s DPAs include adidas, Farfetch and Topshop

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor