Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience last weekend.
The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their friends.
Held in a retail pop up space just off Oxford Street on Saturday 12 October, the winners entered their very own Hairdorables world, including a hair salon, nail spa, crafts space and a tea party with their friends.
The VIPs were also treated to a fashion makeover, catwalk and photo shoot to complete their special day.
“It was really exciting to see our Hairdorables experience pop up come to life through the morning and then to open the doors to our VIP guests at midday,” says Marta Zietkiewicz, Marketing Manager at Flair/Just Play.
“Here our guests experienced what it is like to be part of the Hairdorables’ world! Everyone had so much fun, it is just a shame that it could not be open for longer!”
The competition was hosted by PopFun’s online site and driven by a two-week TV campaign on Pop, alongside promotion from some of the UK’s up-and-coming YouTube stars, who also attended the event to meet the lucky winners.