Trends UK is to promote its revamped Discovery Adventures brand on the Discovery Channel at weekends in a series of fun and engaging sponsorship bumpers.
Featuring the Discovery Adventure Walkie Talkies in a starring role, the sponsorship campaign will run on the Discovery Channel UK network until mid-autumn.
The spots showcase the cool, utilitarian new look for the popular Discovery range, which has been rebranded under the Discovery Adventures banner, and includes walkie talkies, portable telescope, bug barn and metal detector.
“We are thrilled our Discovery Adventures items are being featured on the Discovery Channel,” says Lindsay Hardy, Marketing Director, Trends UK. “The Discovery Adventure brand ident films are great fun and very engaging for the family. It is an amazing showcase to promote our popular Discovery Adventures range to millions of viewers.”
Available in over 11 million UK homes, the Discovery Channel is the number one pay factual channel in the UK, with the broadest, youngest audience.
Helen Panayiotou, Licensing Manager, Discovery, Inc. says: “Discovery continue to work with Trends across their outdoor toy lines, encouraging children to explore, have fun and adventure outdoors. Trends UK’s Discovery Adventures toy range is ideal for families and the great outdoors.”