Trends UK adds Paddington educational toys

New products tied to forthcoming series The Adventures of Paddington will being rolling out in the second half of 2020

Written by Rhys Thomas

Posted 09.12.2019 | Products

Trends UK adds Paddington educational toys thumbnail

Paddington will join Trends UK’s early learning toy range under a new agreement with The Copyrights Group for the licenses to forthcoming pre-school TV series The Adventures of Paddington.

The educational toys will introduce young fans to early learning skills like recognising colours, numbers, letters and early spelling.

“We are delighted to be developing learning items based on this lovable bear and his world” says Lindsay Hardy, Marketing Director of Trends UK. “The narrative of Paddington’s experiences with his family, friends and home will definitely appeal to pre-schoolers and parents, the TV series looks fantastic!”

Product will begin to appear late 2020, alongside a number of other lines tied to the new animated series, with further products scheduled to follow into 2021.

Rachel Clarke, SVP Licensing and Retail UK at The Copyrights Group, adds: “I am delighted that Trends are joining the Paddington Licensing program with their range of electronic learning toys. 

"We believe Paddington TV is a great new adventure for the brand and are pleased to be working with Trends to bring their fabulous Paddington TV lines to the UK market.”

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