Hamleys hosted a star-studded launch event for Little Tikes’ brand-new range of Little Baby Bum toys.
Influencers, media TV personalities and celeb parents and their families joined the Little Tikes team for the release of the pre-school toy range. Strictly Come Dancing duo Gemma Atkinson and Gorka Marquez brought their daughter Mia to a exclusive breakfast, and were among the first to get their hands on the full range of toys last weekend.
Guests were treated to entertainment and nursery rhymes from performers of the Little Baby Bum stage show, cookie decorating workshops, soft play areas and a unique photo opportunity, joined by costume characters Twinkle the Star and Buster the Bus.
Andrew Turner, the Acting Head of Marketing UK for Little Tikes, said the event was a “fantastic morning”.
“We wanted to pull out all the stops to showcase this much-loved range and it was great to see so many children playing with the new toys and meeting Buster and Twinkle,” he adds. “We’re confident the products will be a huge hit.”
The Little Baby Bum toy range is available now direct from the Little Tikes website, and a host of UK retailers, including Argos and Smyths Toys Superstores. The collection includes Wheels on the Bus Scoot and Twinkle the Star and Buster the Bus plush, walkers, ride-ons, musical storybooks and more, all aimed at entertaining and educating little ones.