It may be based on stealth and subterfuge, but Trend UK is making noise about its SpyX range through a digital campaign that includes the company’s first ever influencer-style content.
The first burst of activity is now live and proving a huge success, reportedly reaching 500,000 impressions and attracting a high click-through rate, according to the company. The campaign is expected to reach several million people by Christmas.
New for Trends UK is influencer-style video content, the first of which was posted on the company’s YouTuber page and has accrued almost 250,000 views in under a month.
Lindsay Hardy, Marketing Director, Trends UKsays: “It’s the first time we have commissioned an influencer-style video to demonstrate and show the features of the gadget SpyX range and the target audience is responding well – and so are retail sales!”
Further support planned over the coming weeks include PR and blogger reviews.
Trends UK’s SpyX range allows kids to role-play with cool crimefighting gear and gadgets, just like real hero agents. With an affordable price range including pocket money toys to larger gift sets, there is a SpyX toy to suit all occasions and budgets.