Spin Master has kicked off a week-long marketing campaign for Hatchimals, the surprise egg brand first launched in 2016.
Running 3-9 November, Week of Wow is a celebration of Hatchimals and subsequent extensions, such as CollEGGtibles, Pixies, plush web series and digital apps.
Plans include TV and cinema advertising, retailer activations, digital advertising, celebrity gifting, YouTube and Instagram Influencer content plus a host of social media activities across Twitter, Instagram and Facebook, with plenty of competitions and giveaways.
This extensive campaign aims to ensure parents and kids are fully versed in the entire range of Hatchimals and all things Hatchtopia as Christmas shopping gets underway. The activity also leads up to the highlight of Hatchimals WOW – the first ever Hatchimal you can hatch again and again.
“We’re very excited about the global week of Wow and building our own local plans, to
support all our retailer partners,” says Ranjit Dhutti, Senior Brand Manager, Spin Master UK.
“We’ve got some fantastic influencers on board and we’re looking forward to lots of conversation and a grand finale at the end of the week!
“Our Week of Wow plays to the brand’s strengths and gives us a superb platform to show off each of our core Hatchimals lines including Hatchimals CollEGGtibles Royal Snow Ball theme, Hatchimals Pixies, Crown Jewels Mega Secret Surprise and Hatchimals WOW - all designed to further boost awareness as we run into the key Christmas selling period.”