Spin Master builds Meccano schools initiative

More than 100,000 pupils will use Meccano as part of their learning in the classroom this year through the Meccano Co-Lab STEM programme

Written by Rhys Thomas

Posted 05.03.2020 | Products

Spin Master builds Meccano schools initiative thumbnail

Spin Master is bringing Meccano to the classroom through a new STEM programme in partnership with UK schools.

Over the next 12 months, more than 100,000 KS2 pupils, aged seven to 11, from 700 schools across the UK will get the chance to build and learn with Meccano through both their curriculum studies and at lunch and after school clubs.

The Meccano Co-Lab STEM programme encompasses 10 hours of branded study content across four curriculum subjects: History, Art and Design, Science and English. Each school will also launch its own Meccano Club, focusing on challenges, free play and experimentation to drive further awareness and exposure to the brand.

The programme has been created by and will be managed by specialist agency Super, whose founder and Director Aaron Lipman says: “Meccano is the perfect vehicle for developing children's interest and skills in the STEM area of the national curriculum and we know the results will speak for themselves.

“The Meccano product matched with our STEM education and after-school club marketing materials made it an easy sell to teachers, resulting in over 700 schools opting-in within three weeks to receive our branded campaign materials and product.”

The programme, which includes other branded communications, will extend to a total of half a million children through wider school engagement during assemblies, as well as keeping parents informed about the activities their children are engaging in.

Spin Master expects the activities to create noticeable interest and demand for Meccano.

Ella Newman, Senior Brand Manager for Meccano sys: “We are delighted to be working with Super to get Meccano into the hands of so many UK school children this year. We’ve carried out STEM activities with school children in the past but nothing on this scale before.

“We are naturally excited that this added exposure to Meccano will further spark curiosity and interest in our brand and over time, inspire more engineers and scientists of the future.”

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