Spectrum of licensees join Funrise’s RBUK

The firm’s Rainbow Butterfly Unicorn Kitty brand will expand beyond the toy aisle into apparel, back-to-school and more

Written by Rhys Thomas

Posted 06.06.2019 | Products

Spectrum of licensees join Funrise’s RBUK thumbnail

Funrise has drummed up a host of licensee support for its Rainbow Butterfly Unicorn Kitty animated series, with new categories launching to support its toy line this autumn.

The categories include apparel, accessories, bedding, stationary, party goods, costumes, and more.

Apparel ranges will feature heavily with new partners including Freeze and MAD Engine for apparel, Berkshire Fashions in headwear, cold weather and hosiery, HER Accessories in accessories, Centric Brands in sleepwear, Handcraft in underwear, Dreamwave in swimwear.


In back-to-school, Fast Forward will deliver backpacks, Kittrich has an upcoming line of stationary, and Zak! Designs is on board for mealtime and water bottles. Other licensees include Taste Beauty in cosmetics, Amscan in party and costumes, Franco in bedding, and CSS Industries in seasonal.

“We are thrilled with the growing popularity of Rainbow Butterfly Unicorn Kitty,” says Randy Shoemaker, Senior Vice President of Global Marketing at Funrise. “Fans have truly embraced the uniqueness of the brand and the positive message that it spreads: you don’t have to be just one thing. We are excited to be working with these amazing partners to bring Rainbow Butterfly Unicorn Kitty products to life in trendy and innovative new ways.”

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