Spectrum of licensees join Funrise’s RBUK

The firm’s Rainbow Butterfly Unicorn Kitty brand will expand beyond the toy aisle into apparel, back-to-school and more

Written by Rhys Thomas

Posted 06.06.2019 | Products

Spectrum of licensees join Funrise’s RBUK thumbnail

Funrise has drummed up a host of licensee support for its Rainbow Butterfly Unicorn Kitty animated series, with new categories launching to support its toy line this autumn.

The categories include apparel, accessories, bedding, stationary, party goods, costumes, and more.

Apparel ranges will feature heavily with new partners including Freeze and MAD Engine for apparel, Berkshire Fashions in headwear, cold weather and hosiery, HER Accessories in accessories, Centric Brands in sleepwear, Handcraft in underwear, Dreamwave in swimwear.


In back-to-school, Fast Forward will deliver backpacks, Kittrich has an upcoming line of stationary, and Zak! Designs is on board for mealtime and water bottles. Other licensees include Taste Beauty in cosmetics, Amscan in party and costumes, Franco in bedding, and CSS Industries in seasonal.

“We are thrilled with the growing popularity of Rainbow Butterfly Unicorn Kitty,” says Randy Shoemaker, Senior Vice President of Global Marketing at Funrise. “Fans have truly embraced the uniqueness of the brand and the positive message that it spreads: you don’t have to be just one thing. We are excited to be working with these amazing partners to bring Rainbow Butterfly Unicorn Kitty products to life in trendy and innovative new ways.”

US-China tariffs: “Rethinking is underway, and this tax is just the fuel” thumbnail

US-China tariffs: “Rethinking is underway, and this tax is just the fuel”

Rod Hoffman, a veteran US toy designer, speaks to TNP.MEDIA about the ways toy designers are rethinking product development amid ...

Funko teams with Comic-Con for 50th anniversary thumbnail

Funko teams with Comic-Con for 50th anniversary

Major presence includes a double-decker booth, plus dozens of exclusive co-branded merch items including a collectable vinyl of Comic-Con’s famous ...

Squishmallows squash launch expectations thumbnail

Squishmallows squash launch expectations

The new squishy collectable has been a hit at retail in its launch month, particularly at Toymaster where initial sales ...

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...