Siso Toys secures Ryan’s World distribution

Simba Dickie Group’s UK office will distribute toys inspired by YouTube’s biggest kid influencer

Written by Rhys Thomas

Posted 11.06.2019 | Products

Siso Toys secures Ryan’s World distribution thumbnail

Siso Toys UK is bringing Ryan’s World toys to the UK after securing the distribution rights for the YouTube phenomenon from pocket.watch.

The YouTube star has racked up an eye-watering 27 billion views on the platform, with 42m views a month coming from the UK. Ryan’s World is the number one kids influencer in the UK and globally world, with 19 million subscribers.

The licensed toy range launched in the US last year to phenomenal success, selling out across the country and receiving the attention of major press outlets. The range was picked up by major US retailers including Walmart and Target, with significant shelf space and store distribution to meet the high demand from fans of Ryan.


Siso Toys UK is looking to replicate that success in the UK with its line up of Ryan’s World toys, produced under license by Jada Toys. The range includes mini cars with characters, feature action vehicles that include a character as well as eye popping RC, with a hero item being the Stunt Panda RC that performs tricks and stunts.

“Following the acquisition of Jada Toys, we’ve received so much interest and enquires on the Ryan’s World range. We previewed the range at London Toy Fair and received a massive level of interest and are excited to launch into UK retailers,” says Martin Whitaker, Managing Director, Siso Toys UK.

Sony calls on Hasbro for Ghostbuster toys thumbnail

Sony calls on Hasbro for Ghostbuster toys

Hasbro named master toy partner for Sony Pictures Consumer Products’ Ghostbusters, with first product rolling out alongside next summer’s new ...

Toy Fair Greenhouse sold out thumbnail

Toy Fair Greenhouse sold out

Dedicated zone for small and new toy innovators is fully booked for January 2020

Tobar puts Hawkins Bazaar up for sale thumbnail

Tobar puts Hawkins Bazaar up for sale

The retail chain has 23 stores across the UK and a strong online business, but Tobar is looking to offload ...

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...