Rubik’s experience pops up in London

Speedcubers, record attempts and the debut of ‘Carpool Cubeioke’ await fans of the unique puzzle, which turns 40 next year

Written by Rhys Thomas

Posted 23.09.2019 | Products

Rubik’s experience pops up in London thumbnail

The first-ever Rubik’s pop-up experience will open in central London next week, promising art, cubing masterclasses and the debut of ‘Carpool Cubieoke’.

The interactive event will feature a host of activities for Rubik’s Cube enthusiasts, including the chance to get hands-on and learn from speedcubing champion George Scholey, and a team of expert cubers, who will be in attendance to teach novices how to crack the cube’s code.

Two taxis wrapped with Rubik’s Cube designs will be used as mobile venues for the first ever Carpool Cubeioke. Guests will learn the skills of solving a Rubik’s Cube in a liveried cab while being chauffeured past the architectural landmarks of London.

“This pop-up experience is a superb way to showcase the amazing development of the Rubik’s Cube over the last 40 years and pave our way to the next four decades,” says Christoph Bettin, CEO of Rubik’s Brand Ltd. “The brand captured the zeitgeist of the 1980s and its popularity has endured, with its fanbase growing year by year.

“We will be unveiling new, exciting toys and collaborations to stimulate and entertain cubers of all ages. The event is all about engagement and visitors can expect to become totally immersed in the multi-faceted world of Rubik’s that is colourful and sensational with unexpected twists and turns in honour of the cube’s inventive genius.”

Visitors will get to be part of Guinness World Record Rubik’s art attempt. Designed by Norwegian cube artist @Cubearting, fans will be invited to help create a mosaic of HRH Queen Elizabeth II using 1,800 limited edition Rubik’s cubes, and hopefully beat the current record of 293 participants.

The magician, Taran Harvey-Chadwick, will also be present to perform spellbinding close-up Rubik’s Cube tricks, and face-painters from Glamour Van will be there to add a touch of cubic-style colour.

The free Rubik’s Cube Pop-Up Experience opens for two days between 1 and 2 October in Seven Dials, Covent Garden.

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