Rainbow Designs has renewed its long-standing licensing agreement got Paddington with The Copyrights Group, and will add a swathe of new products based on the forthcoming TV series and movies.
Paddington has been part of Rainbow’s portfolio for several decades, and 2020 will see not only the continuation and growth of the Classic Paddington and Paddington for Baby collections, but the start of an exciting new adventure for Paddington.
Under the new agreement Rainbow will also distribute product ranges from US toy partner Phat Mojo, which will be based on the new TV series and the Paddington movies. The initial product range linked to the TV series will launch in autumn 2020.
Anthony Temple, Managing Director of Rainbow Designs, says: “Paddington has played a major part of Rainbow’s history, and it is very exciting to be able to bring this next chapter of Paddington adventures alive within the pre-school toy aisles.”
The Adventures of Paddington toy range is designed for a whole new generation of fans, who will discover Paddington for the first time through the new animated TV series The Adventures of Paddington. The series is aimed at pre-schoolers and will air on Nickelodeon in the spring, following a launch special this festive season.
Rachel Clarke, SVP Licensing and Retail UK at The Copyrights Group, says: “We are thrilled to continue our long-term partnership with Rainbow Designs on Paddington for the UK market.
“We believe Paddington TV is a great new adventure for the brand and are delighted that Rainbow will bring the Paddington TV and movie toy ranges from Phat Mojo to the UK market alongside Rainbow’s Paddington Classic and Baby ranges.”