Posh Paws International has added British-designed plush brand Ragtales to its portfolio in the latest in a string of moves to bolster its offering for the gift market.
Posh Paws says the brand was an obvious choice to bolster its long-term commitment to the gift trade.
The rag doll brand is known for producing high quality, quirky soft toy characters that take inspiration from the heritage of British life.
A “delighted” Roddy Bridges, Managing Director of Ragtales, says “the future is looking very exciting and together we will put Ragtales back on the map”.
Ragtales was created in 2011 by two friends who aimed to introduce a collection of soft toys that embodied the rich visual heritage of British literature.
Alan Smith, Managing Director of Posh Paws says: “Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution; we felt Ragtales presented the perfect opportunity to continue this.
“Ragtales are known for their high quality products and we couldn’t think of a better brand to now be part of the Posh Paws line-up. We look forward to working with the Ragtales team to further establish their presence in the UK and International markets, as well as work on new ranges in the long-term.”
Posh Paws will be showcasing the Ragtales collection at the upcoming gift show Top Drawer in London, Stand I19.