Owleez takes flight on Owl Awareness day

The new interactive pet from Spin Master launches with Twitter on 4 August party to coincide with International Owl Awareness day

Written by Rhys Thomas

Posted 02.08.2019 | Products

Owleez takes flight on Owl Awareness day thumbnail

Spin Master is holding a Twitter launch party for its new Owleez brand this weekend, coinciding with International Owl Awareness day on 4 August.  

The Twitter party gives all UK followers the chance of winning their very own Owleez, alongside a special Owl Adoption certificate so they can help care for a real-life Owl for a year, too.
Already included in two major retailer’s top Christmas toy lists, Spin Master expects Owleez to make quite the noise on Twitter with the help of some of the UK’s top mum influencers, who are excited about being first to get their very own baby owl that they can really teach to fly.
Ranjit Dhutti, UK Senior Brand Manager for Owleez, says: “International Owl Awareness Day not only gives us a great reason to talk about Owleez but also to help support the fantastic work of the host of charities and conservation organisations whose work is to protect the best interests of these beautiful and majestic creatures.”

Spin Master is keen to use the opportunity to raise awareness of the growing plight of Owls being bred for domestic captivity. Bird of Prey and Owl sanctuaries all around the UK have a large number owls in their care, rescued from unsuitable homes.
“Owning an Owl as a pet has become extremely popular in recent years but they really need expert care to be able to look after them properly,” adds Ranjit. “With Owleez, you can now have all the fun of owning, caring for and teaching your baby owl to fly – leaving real life owls to live in the wild where they belong!”

The Owleez Twitter party will take place on Twitter on Sunday between 6 and 7pm and will mark the beginning of a significant and fully integrated marketing and PR campaign to support the launch of the brand in the UK.

British Garden Centres joins Toymaster thumbnail

British Garden Centres joins Toymaster

A quarter of the chain’s 16 branches have joined the toy buying group

Lee-Anne Neale joins Posh Paws thumbnail

Lee-Anne Neale joins Posh Paws

Lee-Anne joins as the plush specialist’s new Sales Manager, bringing more than 20 years’ experience to the role

Zuru’s Tangle Pets coming this October thumbnail

Zuru’s Tangle Pets coming this October

New themed extension to the popular Tangle fidget toy and accessory line will launch in six collectable variants this autumn

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...