Nicole Richie launches Capsule Chix

The stylish actress and celebrity mum partners with Moose Toys for the release of its most fashionable range yet

Written by Rhys Thomas

Posted 06.09.2019 | Products

Nicole Richie launches Capsule Chix thumbnail

Style icon, actress a mother Nicole Richie partnered with Moose Toys to celebrate the company's newest and most fashion-forward launch to date: Capsule Chix.

Nicole dialed into her own unique sense of style to create 13 custom Capsule Chix looks to inspire fans of the new collectable.

"It's so important for me to show children that individuality and confidence are meant to be applauded," Nicole says. "Capsule Chix celebrates and encourages kids to express themselves and be unique, offering fun with real intention, which is why I was so excited about this collaboration."


Capsule Chix is Moose's first foray into the fashion collectable space. More than four billion Capsule Chix combinations are available across four different style collections, including the edgy Ram Rock, sparkling Giga Glam, bold and bright Sweet Circuits and fantastical Ctrl+Alt+Magic. Young fashion enthusiasts can mix and match across all collections to create a fashion doll completely unique to them.

Paul Solomon, co-owner of Moose Toys, adds: "At Moose, we're constantly pushing the envelope and creating trends. With Capsule Chix, we designed a completely customizable fashion doll with an unboxing experience that's never been done in the toy aisle. We are delighted to partner with Nicole to bring our message of encouraging individuality through style. Nicole is a relatable fashion icon, and we couldn't be happier to showcase her collection ahead of New York Fashion Week."

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