Team Gem, the new gymnastics-themed doll range from Moose Toys, vaulted into the UK last month with a special event at the British Gymnastics Trampoline, Tumbling & DMT British Championships.
Moose partnered with British Gymnastics, the governing body for the sport of gymnastics in the UK, to launch the toys during the weekend competition at the Arena Birmingham. Playtime PR brokered the deal.
Spectators were challenged to master the magic of Team Gem through skills tutorials for a chance to win products throughout the course of the weekend.
The launch event will be followed up with branded Team Gem content across both digital and physical activations, including newsletters, social channels and appearances at events, until November.
Josie Davis, Brand Manager for Team Gem at Moose Toys, says: “We are so delighted to be partnering with British Gymnastics and the Championships provided the perfect event to launch with. It was a fantastic opportunity to introduce the Team Gem dolls to the heart of the gymnastics community and they had such a warm and wonderful reception from kids and their families.”
Team Gem is made up of magical performing gemnasts Saffie, Ruby, Jade, Amy, Amber and Luna, each with their own signature move that children can help them perform using the magical gem ring inside each pack. There are six gymnastic dolls to collect, a beam set and a larger gymnasium playset for skill-based game play and competition between friends.