Miffy plush launches for 65th anniversary

Rainbow Designs unveils new plush collection alongside host of new licensed lines in milestone year for Dick Bruna’s icon

Written by Rhys Thomas

Posted 10.01.2020 | Products

Miffy plush launches for 65th anniversary thumbnail

Rainbow Designs will unveil a new collection of Miffy plush this year as Dick Bruna’s famous white bunny turns 65.

The soft toy line includes a new baby range in a contemporary navy stripe design, with further additions to the pure white, Simply Miffy collection.
Alicia Davenport, Licensing Director of DRi Licensing, says: “The popularity of this much-loved character is growing year on year. Appealing across the generations, Miffy’s simple design and distinctive colour palette is more on-trend than ever and it’s hugely exciting to see so many beautiful, innovative ranges lined up for the anniversary year.”
Alongside new plush, Miffy gifts, jewellery and greetings cards will also launch as part of the 65th anniversary celebrations.

In designer gifting, Magpie have launched a stunning new gift and homewares range including ceramics, tea towels and coasters, all in Miffy’s distinctive bold primary colours. This spring will see extensions into new areas, including bamboo travel mugs, plates and tin lines.
There will also be a number of new additions to New additions will come to Stitch and Story’s popular knitting and crochet sets, and greeting card partner Hype will launch a new range of bright, graphic pre-school cards, as well a boxed Miffy pin badge collection.
And in an exciting new development for the brand in the UK, Licensed to Charm is launching a range of silver and gold vermeil jewellery for the teen and adult market. This stylish fashion collection includes necklaces, earrings, brooches and collectable charms.

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