Mattel straps in as Top Gun global toy partner

New toy range will capture moments from both the 80s classic and next summer’s sequel, Top Gun: Maverick

Written by Rhys Thomas

Posted 29.07.2019 | Products

Mattel straps in as Top Gun global toy partner thumbnail

Mattel is taking to the skies as global toy partner for Paramount Pictures’ Top Gun franchise, including next summer’s highly-anticipated sequel Top Gun: Maverick.

Mattel has the rights to toys across multiple categories, including die-cast vehicles and aircrafts, playsets, games and other toys.

Janet Hsu, Chief Franchise Management Officer of Mattel, says: “We are thrilled to bring Top Gun to life for both kids and their parents who undoubtedly fell in love with the franchise over thirty years ago. Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages.”



The new line will bring moments from both the classic 80s film and the sequel to life, appealing to fans of all ages.

“Top Gun: Maverick is one of the most anticipated movies next summer,” adds Pam Kaufman, President, Viacom Nickelodeon Consumer Products. “The film has multi-generational appeal and lends itself to vehicle and role play toy categories. Top Gun: Maverick has all the ingredients to be a hit in theatres, as well as retail aisles.”


TAGIE 2019 award winners revealed thumbnail

TAGIE 2019 award winners revealed

Top industry innovators, young designers and humanitarian efforts recognised at 12th edition of the prestigious annual awards

Palitoy’s John Nicholas talks Star Wars on the BBC thumbnail

Palitoy’s John Nicholas talks Star Wars on the BBC

The former star salesman recounts his time introducing the then-unknown license to the UK in BBC programme Toy Empire, airing ...

Toy Trust secures free spots at Vitality Big Half 2020 thumbnail

Toy Trust secures free spots at Vitality Big Half 2020

The industry’s charity is seeking seasoned and budding runners to take part in the half-marathon next March, and raise funds ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker