Mattel launches bio-plastic Mega Bloks

Trio of construction sets will pave the way for further sustainably-sourced plastic products from Mattel’s construction brand

Written by Rhys Thomas

Posted 28.01.2020 | Products

Mattel launches bio-plastic Mega Bloks thumbnail

Mattel has unveiled a new range of Mega construction blocks made from bio-based plastic in its drive to greater sustainability.

The brand has set a goal to be 100 per cent recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030. This new launch is a major step towards that, using a material made from sustainable bio sources, often sugarcane-derived ethanol, rather than oil-based plastic.
Richard Dickson, President and COO of Mattel, says the firm is placing great emphasis on environmental sustainability.
“We are proud to announce Mega’s first product made from bio-based materials,” he says. “Our Mega team is deeply committed to bringing the best products to their loyal consumers and they are driving innovation to do this in the most sustainable way.”
Mega Bloks will now feature three pre-school building sets – Polar Friends, Safari Friends and Woodland Friends – derived from bio-based resins. The building sets have Forest Stewardship Council (FSC)-certified packaging that is fully recyclable.

The first retailer to market the line in the UK – and, in fact, Europe – will be Argos and Sainsbury’s, launching the new building sets as part of its January 2020 catalogue. 
Andrew Hartley, Buying Manager for Toys at Sainsbury’s Argos, explained: “We are delighted to be the first UK retailer to offer this innovative product. We know sustainability is an increasingly important consideration for our customers so being able to exclusively launch the new Mega range in the UK is a really exciting step as we continue to respond to consumer demand.”
Meanwhile online, Amazon Europe is launching a pre-sale of the product in Germany, France, Italy and Spain.

NYTF20: YuMe conjures new Harry Potter collectables thumbnail

NYTF20: YuMe conjures new Harry Potter collectables

Series 1 of unboxing collectable Harry Potter Magical Capsules will launch this spring, and debuts at Toy Fair New York

NYTF20: Jazwares enters the ring with All Elite Wrestling thumbnail

NYTF20: Jazwares enters the ring with All Elite Wrestling

Action figures, playsets and role-play items will debut at Toy Fair New York this week, heading to retail for autumn ...

Toy Association addresses coronavirus ahead of Toy Fair New York thumbnail

Toy Association addresses coronavirus ahead of Toy Fair New York

President and CEO Steve Pasierb says the team “will continue to take all necessary precautions” to minimise impact of this ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker