Mattel enters surprise collectables with Cloudees

First wave of the new brand aims to combine the biggest trends in collectables, including a unique shake-to-reveal mechanic

Written by Rhys Thomas

Posted 07.01.2020 | Products

Mattel enters surprise collectables with Cloudees thumbnail

Mattel has launched a new entrant to the popular and competitive surprise collectables market with Cloudees, a new range of cute and cuddly pets in a fluffy cloud.

Aimed at girls, Cloudees will launch with two different scales, for every Cloudees pets there's a matching Cloudees Minis pet, with 28 to collect in series one wave one, and new waves launching regularly to encourage collectability.

Cloudees aims to bring together all of the most popular current trends in girls’ collectables, including unboxing, surprise elements, water transformation, magical animals and mix-and-match accessories. Cloudees works by adding water to the large cloud case. Kids then shake the cloud case to create a soft fluffy cloud within, which reveals the Cloudees character and six additional surprises inside.

Each collectable includes a fluffy attachable cloud tail, two storytelling accessories and a key chain for kids to take their cloud case and character on the go. The lid of the cloud case also works as a base to proudly display the collection.
The brand has fun and quirky weather themes, fantastical creatures – like unicorns, sloths, poodles and llamas – realistic hair, and a keepsake case. Cloudees pets come from seven different weather-themed lands: Raindrop Village, Stormyville, Sunnyland, Starry Way, Rainbow Point, Snowflake Hills and Windy Way. Kids will love collecting characters like Breezy Koala, Frolicking Unicorn, Prancy Poodle, Dapper Sloth, as well as trying to find the rare characters which can be seen on the included collector’s sheet.

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