Following on from the announcement earlier this year that Little Tikes has been named as the master toy licensee for Little Baby Bum, the brand can now reveal that its range of adorable plush characters and roleplay toys will hit shelves in the UK in January 2020.

The exclusive toy line will feature plush characters and roleplay toys , including Twinkle the Star, Buster the Bus and a Sing-Along Piano to name a few, all aimed at engaging and educating children through music and play.

Already launched in the US with great success, the company says it’s confident the UK launch will be just as popular.

Andrew Turner, acting Head of Marketing UK for Little Tikes, says: “We’re so excited to be bringing the magic of Little Baby Bum to the UK. It made perfect sense to collaborate with a brand that shares so many of our values in terms of encouraging educational and imaginative development through play.

“The initial launch will see eight products hit the shelves and we’re sure they’ll be a complete sell out!”

Since its launch in 2011 Little Baby Bum has racked up over 23 billion views globally and amassed more than 21 million subscribers on YouTube. The channel puts modern twists on classic nursery rhymes and posts educational videos featuring cute and engaging characters. Now through this exciting partnership Little Baby Bum will be bringing the stars of the YouTube series to life with a selection of soft and musical toys for babies and toddlers.