LEGO and car manufacturer Nissan today revealed the fruit of their first partnership: the LEGO Speed Champions Nissan GT-R Nismo construction set.
The product was unveiled by both LEGO Group CEO Niels B. Christiansen and Asako Hoshino, EVP at Nissan, at the automaker’s global headquarters in Yokohama.
Asako Hoshino says: “The Nissan GT-R and the LEGO brand are both renowned and loved by fans of all ages throughout the world, and we are honoured to be the first-ever Japanese car manufacturer to partner with the LEGO Group .
“With this partnership, everyone can be a `takumi’ – the specialised craftsmen that build the GT-R. And, it’s the GT-R’s 50th anniversary this year, so what better way to celebrate than to share the GT-R with Nissan and LEGO fans around the world.”
Made from 298 LEGO bricks and elements, the construction set captures the signature details of the life-size race car in a relatively small LEGO model. These restrictions posed an interesting challenge for LEGO design lead Chris Stamp, who “spent a lot of time exploring different building techniques to correctly recreate the taillights, as they are one of the most recognisable details on the car”.
But the hard work paid off; Hiroshi ‘Mr. GT-R’ Tamura, Nissan’s chief product specialist for the GT-R, gave the LEGO version his stamp of approval: “The GT-R has been part of my life since I was 10 years old. Working with the LEGO Group was like awakening my inner 10-year-old self to rediscover what makes the GT-R so special to me. It’s amazing how much the LEGO Group’s attention to detail reminds me of our own craftsmen.”
The LEGO Speed Champions Nissan GT-R NISMO will be available globally in January 2020 – one of the first in the 2020 Speed Champions themed sets, which will be 25 per cent bigger than in previous years.
LEGO boss Niels says he hopes the model will “inspire children to learn more about engineering and how to create things in real life”.