Epoch making toys is pulling out all the stops to meet demand for its latest Sylvanian Families release, the Elephant Family.
The cute figures recently hit retail and has already become one of its best-selling lines. Sales are almost as high as the Chocolate Rabbit Family, the brand’s most iconic and best-ever selling character set.
The new launch has gone down a storm at The Entertainer, according to buyer Scott Norman, who says: “We’re having a great year with Sylvanian Families, with sales year on year up over 25 per cent. The new Families are selling well, with the new Elephant Family the star performer so far.”
The new Elephant Family is also proving hugely popular among UK Sylvanian Families fans on social media, with over 2,275 likes and positive comments across Facebook and Twitter.
“We’re having a very strong year with Sylvanian Families already, but now the new Elephant Family has become the fastest-selling family within the range for the last 20 years,” says Epoch MD Neil Bandtock.
“We knew the elephant characters were cute, and would be popular with consumers, but we hadn’t anticipated this level of response. It has also taken our retail partners by surprise, not just in the UK – we’re now struggling to meet demand worldwide.”