Jazwares is teaming up with Kellytoy Worldwide, the company behind Squishmallows, to develop a new line-extension called Squishville.
Under the partnership, Jazwares will distribute Kellytoy's products in select territories as well as build the new line extension.
As master global toy partner, Jazwares will create Squishville mini-collectible plush, environments, playsets, vehicles, and related accessories.
"We are so excited to be working with Kellytoy, which has built the wonderful world of Squishmallows that has become a global phenomenon, having already sold over 50 million units of plush in the past 2 years,” says Judd Zebersky, Jazwares CEO and President.
“The whimsical nature of the brand coupled with the magical softness of the Squishmallows characters will be seen in Jazwares' collectible plush toy line extension.
"Leveraging Kellytoy's reputation for quality with Jazwares' global footprint will delight fans all around the world."
Jazwares will market both brands through its global distribution channels across mass market, gift, specialty and toy retailers, party and pet stores, supermarkets, discount stores, drug stores and amusement parks.
"This partnership with Jazwares couldn't be a better fit; it's a win-win for both companies,” adds Kellytoy CEO Jonathan Kelly.
“Together we can collectively develop Squishmallows to become a property that will stand the test of time.