Jazwares is gearing up for the UK launch of its new collectable range Nanables this month, which come packed with accessories, AR connectivity and a kaleidoscope-style hidden feature.
The World of Nanables is a colourful, ultra-small world of imaginative lands with Nanables, detailed dwellings for Nanos, the unique inhabitants who call them home.
Each highly-detailed dwelling includes two unique Nano figures with built-in hangouts, such as a balcony, inside a doorway or another special place unique to each house. Using the peep hole, children can peek inside each Nanable dwelling for a glimpse of the interior and a taste of what life is like for the Nanos who live there.
The peek also gives a hint to what kids unlock in the Nanables app, a free download available on the Apple App Store. Children scan their Nanable, bringing the Nanos’ world to life using augmented reality. The app unlocks exclusive content, with unique activities and games for each house that kids can interact with in their digital town. The more houses kids collect, the more activities they discover and can pay with.
Nanables launches with two themed magical lands to explore, Sweetness Town and Rainbow Way, each home to unique dwellings and creatures Sweetness Town is home to the sweetest dwellings – Dusted Donut Diner, Milk & Cookie Mill and Lolli-pop Stars Dance Studio – while colourful locations like Sparkle Day Spa, Rainbow-tique and Twinkle Twinkle Inn promise lots of fun activities in Rainbow Way.
More themes, Nanables and Nanos will launch in additional waves launching later this year.
The launch is supported by a robust TV, digital and influencer marketing campaign.