Jazwares named global master toy for Dino Ranch

The first partnership between Jazwares and Boat Rocker Studios will bring action figures, role-play, plush and more based on the pre-school show’s unique dinosaurs-meets-wild-west setting

Written by Rhys Thomas

Posted 08.10.2019 | Products

Jazwares named global master toy for Dino Ranch thumbnail

Jazwares has been signed as global master toy partner for anticipated new pre-school animation Dino Ranch.

The deal grants Jazwares the rights to design and produce a wide range of toys, from figures, plush and playsets, to role-play, vehicles and musical instruments.

It’s the first partnership between Boat Rocker Studios, the licensing division of Dino Ranch producer Boat Rocker media, and Jazwares, and is “the perfect property to kick off our inaugural partnership”, according to Jazwares CCO Laura Zebersky.

“Our toy line will captivate the aisle and preschool minds with this unique collaboration where dinosaur play fuels a fresh take on the wild, wild west,” Laura adds. “We’ll blend Dino Ranch’s recognizable, lovable characters with our signature, action-packed play that consumers of Jazwares’ toys have come to expect. Dino Ranch will be an exciting addition to our growing pre-school portfolio going into 2021.”

Jon Rutherford, Managing Director and President of Rights at Boat Rocker, says: “Renowned for their innovative product design, Jazwares are the perfect partners for us to saddle up with to capture the thrill and excitement of this dynamic new series. The unique combination of cowboys, cowgirls with the fascination of dinosaurs offers pre-schoolers instantly relatable characters and role play experiences that will appeal globally.”

Targeted at two to five-year-olds, Dino Ranch follows the action-packed adventures of the Cassidy family as they tackle life in a fantastical, ‘pre-westoric’ setting combining dinosaurs and the great plains of cattle-ranching America. The series is currently in pre-production and set to premiere on Disney Junior US in 2021.

Celebs launch L.O.L Surprise! Winter Disco thumbnail

Celebs launch L.O.L Surprise! Winter Disco

Jo Whiley, Lou Teasdale, Helen Flanagan, Imogen Thomas and Dan Osbourne attended launch event at the Natural History Museum’s ice ...

Star Wars: The Rise of Skywalker final trailer lands thumbnail

Star Wars: The Rise of Skywalker final trailer lands

‘The saga will end, the story lives forever’ promises Disney, as millions log on to stream the final teaser before ...

Barbie Dreamhouse Adventures special airs this half term thumbnail

Barbie Dreamhouse Adventures special airs this half term

The animated series’ first feature length special is part of series 2 and will air on Pop over the school ...

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...