Jakks Pacific has been appointed master toy partner for The Last Kids on Earth, a series of books and a forthcoming Netflix animation telling post-apocalyptic adventures of a band of 13 year olds.
The range will include action figures, activity toys, role-play accessories, vehicles, plush items, novelty items, game, and play electronics, and will be available in all territories except China.
Cyber Group Studios brokered the deal on behalf of Atomic Cartoons, the kids and family division of Thunderbird Entertainment Group Inc. behind the forthcoming Netflix series starring Mark Hamill launching later this year.
Cyber Group holds global merchandising and second round TV rights to the series, and will be unveiling its wider consumer brand at Licensing Expo in Vegas next month. Richard Goldsmith, President and CEO of Cyber Group Studios calls The Last Kids on Earth “an exciting new global franchise”.
“We are very excited to partner with Atomic Cartoons and Cyber Group Studios to develop a line of merchandise that will bring The Last Kids on Earth to life in a new way,” says Craig Drobis, SVP Marketing, Jakks Pacific, Inc. “With themes of friendship, heroism and humour in the face of a monster and zombie apocalypse, it is no surprise the series has been embraced by readers around the world, and has all the ingredients for an amazing line of toys.”
Matt Berkowitz, Chief Creative Officer, Thunderbird Entertainment Group and Atomic Cartoons adds: “With the animated series debuting later this year, and merchandise on the horizon in early 2020, we hope that The Last Kids on Earth franchise will be delighting audiences, in multiple formats, for many years to come.”
The consumer brand for The Last Kids on Earth will debut at Licensing Expo in Las Vegas next month June.