The winners of this year’s Toys Shop UK Independent Toy Awards have been revealed.
The awards are chosen by the 900-plus independent retailers that list their businesses on the online directory, who are asked to choose what they believe to be the best toys in each category.
Toy Shop UK’s Michael Hawkins, says: “Whilst Harry Potter remains one of the
biggest toy franchises with no less than four gold medals this year, we’re delighted to see a diverse mix of winners which perfectly reflects the life and character of the independent toy retailers that bring so much to this industry.”
Gold, silver and bronze medal logos have been awarded in each of the 30 categories, with a
number of other suppliers receiving a commendation prize for products that narrowly missed out on a top three place.
Marvin Berglas, creator of Marvin’s Magic, which won a gold medal in this year's awards, says he is "delighted" to have won with its app-enabled Magic Made Easy magic set.
"Magic is a such a wonderful and fun hobby whilst also encouraging many useful benefits such as hand eye coordination, social skills as well as confidence building," he adds. "This set is the ideal starting point and covers all the different aspects for performing magic and Illusions. It’s the perfect children’s gift.”
Jamie Dickinson, Marketing Manager at Playmobil, said it was “amazing news for the whole team" to win a trio of accolades - a gold, silver and bronze medal.
"We hope that our toys continue to inspire children’s creativity and help them to unleash their imaginations,” he adds.
The full list of gold winners is below, and you can see a list of all the top three and commended products here
Advent Calendar: Harry Potter Magical Infinity Advent Calendar, Kids@Play
App Toys: Harry Potter Invisibility Cloak, Wow! Stuff
Baby: Hop-A-Roo Kangeroo, VTech
Children's Gifts: Box of 300 Tricks, Marvin’s Magic
Collectable: BABYborn Surprise, Zapf
Creative: Aqua Gelz Deluxe Set, Re:Creation
Construction: Smartmax - ‘My First’ Totem, Smart Games
Dolls: Multicultural Dolls For All, One Dear World
Eco: Karaoke, Biobuddi
Educational: National Geographic Dig Kits, Bandai
Electronic: Artie 3000, Learning Resources
Games (Action): Shark Chase, John Adams
Games (Board): Rats to Riches, Accentuate Games
Games (Card): Smashing Pumpkins, Ridley’s Games
Games (Educational): Harry Potter Lex-Go!, Winning Moves
Games (Electronic): RockIt Twist, LeapFrog
Jigsaws & Puzzles: Harry Potter Hogwarts Express 3D Jigsaw, Kidicraft
Licenced: Light Up Talking Bing with Hoppity, Golden Bear
Music: My First Guitar Book, Usborne Publishing
Novelty: Toniebox, Boxine
Outdoor: 10ft Jumpking Combo Deluxe Trampoline, YJ Europe
Pocket Money: Unicorn Grow Egg Large with Metallic Shell, H. Grossman
RC: The Movie Rex Dasher’s Porsche Mission E, Playmobil
Ride-on: Giraffe Baby Balance Bike, Beehive Toy Factory
Role-Play: WWE Airnormous – Deluxe Universal Championship Belt, Alpha Animations
Soft: Animigos Scampering Sausage Dog, Tobar
Special Needs: Sequin Art Izzy Fairy, Sequin Art
STEM: Alien Slime Lab, Thames & Kosmos
Vehicles: You Drive Rescue Chopper, Little Tikes
Wooden: Brio Smart Tech Engine Set with Action Tunnels, Ravensburger