HTI Group has signed a new deal with the UK nursery brand Joie to produce a range of replica prams and pushchairs for children’s dolls.
The three-year global deal with the multi-award winning nursery brand has been in the making since 2017 and included an early roll out phase with Argos.
Alison Downie, Global Licensing and Brand Director for HTI Group, says: “We are thrilled to be partnering with a leading nursery brand such as Joie - this is a brand we have watched grow rapidly over the past couple of years so it’s an honour to be able to bring a range of replica dolls prams and pushchairs to the toy market.
"Joie will form an integral part of our dolls prams and pushchairs range with some strong innovative products launching at retail for AW 2019, with each product matching the nursery models, including the iconic Pact frame.”
The range includes a number of replica prams which look just like the real thing including the Joie Jr Litetrax pushchair, Joie JR Chrome 3-in-1 Pram, and the Junior Pact. They have been designed to be matching replicas of the real thing for the child’s favourite doll.
David Welsh, Managing Director at Joie, says: “It’s great to see our award winning products be recreated in a small, friendly format for children across the world to play with. HTI was a natural partner for us, with their industry experience and ability to create quality products, it made the whole process very easy. We’re excited to see how things grow over the next three years and can’t wait to see little boys and girls across the country interacting with the products.”