Hornby unveils 100th anniversary plans

The model maker will mark a major milestone in 2020 with limited-edition products, marketing initiatives and more

Written by Rhys Thomas

Posted 06.01.2020 | Products

Hornby unveils 100th anniversary plans thumbnail

Hornby has announced plans to mark its centenary in 2020, 100 years since Frank Hornby built his first model locomotive.

A host of new products, including limited-edition re-releases, marketing initiatives and video content will celebrate the brand and its life-long enthusiasts.

On the product front, a range of anniversary lines have been produced to celebrate each decade of the last century. 

The products will be supplied in bespoke packaging to reflect how they appeared within that era, and each will be a limited edition. From tinplate locomotives, to diecast vehicles, complete train sets to gold-plated locomotives, there is something that will appeal to all model railway enthusiasts.

Smokey Joe, Centenary Year Limited Edition - 1983

Alongside the range of products there will also be a whole host of exciting marketing activities, including a golden ticket campaign, a Hornby Memories vlog featuring interviews with some of Hornby’s dedicated customers, as well as a Trip Down Memory Lane with some of Hornby’s most long-standing staff members.

Pulling the anniversary together and framing the 100 years campaign is a short film called Lifetime’s Journey, showing the life of an enthusiast with a passion for Hornby trains.

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