Hippychick launches Wheelybug Clinic recycling scheme

Company boosts after-sales service and environmental care programme with return and repair service for its Wheelybug ride-on brand

Written by Rhys Thomas

Posted 07.08.2019 | Products

Hippychick launches Wheelybug Clinic recycling scheme thumbnail

Rather than adding to landfill and buying a new ride-on, Hippychick are encouraging consumers to return well-loved Wheelybug’s in need of repair for a tune up and fresh lick of paint.

The Wheelybug Clinic initiative will be headed up by Scott Bateman, a Hippychick employee who has been providing a repair service for used Wheelybugs behind the scenes since Hippychick first took them on 11 years ago.

“Only a handful of people take advantage of this unique facility at the moment” says Julia Minchin Hippychick’s Founder and Managing Director. “But Scott, who we believe to be the modern day Geppetto, has shown such incredible aptitude and dedication in Wheelybug operations, that we have decided to officially launch The Wheelybug Clinic this summer.”

Dr Scott fixes up a poorly Wheelybug

The scheme will form part of Hippychick’s commitment to after sales service – and play a part in protective the environment.

“From our point of view, it’s a positive environmental step,” Julia adds. “Instead of throwing away a toy that is fundamentally sound but might have lost one of its wheels or has a rip in its skin, customers can now take advantage of a professional repair service that has it looking as good as new.”

Dr Scott, as Bateman is affectionately known at Hippychick, has his love of mending and fine-tuning cars to thank for his Wheelybug repair skills.  

“Normally it’s just a surface a cut to the skin,” he says of the toys he regularly works on. “What we can do in this instance is re-skin the Bugs. We have all the different designs in the workshop. It’s quite tricky to get the surface absolutely flush with the body but I’ve perfected the art and get it done in under an hour.”

The repair service starts at £15 for a new skin, and extends to new wheels, base boards which can get scuffed or chipped over time, new handles and even new horns and antennae for Wheelybug cows, ladybirds and bees.

British Garden Centres joins Toymaster thumbnail

British Garden Centres joins Toymaster

A quarter of the chain’s 16 branches have joined the toy buying group

Lee-Anne Neale joins Posh Paws thumbnail

Lee-Anne Neale joins Posh Paws

Lee-Anne joins as the plush specialist’s new Sales Manager, bringing more than 20 years’ experience to the role

Zuru’s Tangle Pets coming this October thumbnail

Zuru’s Tangle Pets coming this October

New themed extension to the popular Tangle fidget toy and accessory line will launch in six collectable variants this autumn

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...