Hasbro and Disney renew licensing partnership

Disney has renewed its licensing deals with Hasbro for the Star Wars and Marvel franchises

Written by Rhys Thomas

Posted 21.02.2020 | Products

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Hasbro will be making Marvel and Star Wars toys for years to come, as Disney renews its licensing agreements in two multi-year deals.  


Under the Marvel license agreement, Hasbro will continue to develop a wide range of superhero toys and games, featuring characters like Iron Man, Spider-Man, Captain America, Black Widow and Black Panther.

The Star Wars license agreement includes the rights to toys and games based on entertainment like Star Wars: The Clone Wars and The Mandalorian, incorporating fan-favorite characters such as The Child from The Mandalorian, affectionately known as Baby Yoda.

Brian Goldner, Hasbro's Chairman and CEO, says: "We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises. Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

Ken Potrock, president, Consumer Products Commercialization, Disney Parks, Experiences and Products, adds: "Our longstanding relationship with Hasbro has provided generations of Disney fans with quality play experiences. 

"Continuing this successful collaboration for our Marvel and Star Wars franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.”

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