Hacche targets Gen Z and Millennials with Norton PR

The Ginger Fox team at Hacche has developed new products and range extensions designed to appeal to its growing Gen Z and Millennials audience.

Written by Georgie Dobie

Posted 20.05.2020 | Products

Hacche targets Gen Z and Millennials with Norton PR thumbnail

Specialising in creating ingenious games, gifts, books and mugs for adults and families, Hacche has partnered with Norton PR to launch its new collection.

With the help of Norton, Hacche will introduce the naughty but nice Don’t Be A DikDik card game with a content driven campaign targeting an adult fanbase. The company will also focus PR around its existing Taskmaster the Board Game, as well as the new expansion pack launching later in the year.  

Nick Ponting, founder and CEO of Hacche Retail, says: “2020 will see us focusing on working with this Gen Z and Millienial TikTokkers to devise a creative and engaging campaign for Don’t Be A DikDik targeting a socially astute and wholly engaged audience.

“The obvious shift in content consumption over the last few months presents us with a unique and exciting opportunity to work directly with creators to promote games and puzzles to a remote but switched on fan base.”

Emma Arthur, PR director at Norton PR, says: “Our work with TikTokkers and echo-down influencers has grown exponentially over the last couple of years. An integral part of every campaign we develop, content creation via trusted and loyal sources who consistently deliver has become a mainstay of our campaign planning. The fantastic new Hacche collection lends itself perfectly to this comms format and we can’t wait to get started on developing fun, creative and now quantifiable plans designed to drive directly back to sales.”

Hilarious, simple to play and packed with double-entendres, Don’t Be A DikDik is a handy card game with a naughty difference! Packed full of those slightly dodgy names found in the flora and fauna of the natural world, titter at the Tufted Titmouse, chuckle at the Large Cockchafer and giggle at Sticky Willy but whatever you do, don’t be the player left holding the DikDik!

Taskmaster the Board Game is based on the hilarious Emmy and double BAFTA nominated TV show hitting Channel 4 later this year. Produced by Avalon, the show features host Greg Davies as the Taskmaster and his assistant and show creator Alex Horne. Replicating some of the challenging and frankly bonkers tasks from the show and introducing tasks written exclusively for the game by Alex Horne. Taskmaster the Board Game includes its own fold-out Taskmaster house board complete with Garden, Kitchen, Lab and Living Room task zones. Taking it in turns to assume the role of the all-powerful Taskmaster, three-plus players aged eight and over have to complete a series of ludicrous tasks earning as many points as possible to become the ultimate Taskmaster champion! UK lockdown saw Alex devise the hugely successful interactive Home Tasking on the Taskmaster YouTube channel, setting Taskmaster-style tasks online and inviting households across the world to take part on Twitter with the hashtag #HomeTasking, which further expanded the programme’s growing fan base.

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