Flair is powering up its boy’s portfolio in 2020 with the addition of the awesome Power Players master toy line.
The collection, created by Playmates Toys, will include action figures, vehicles and role play accessories, and launches this summer.
Power Players is an all-new action-comedy animation series created by Zag, the studio behind Miraculous. The show debuts on Cartoon Network in February 2020, following the adventures of Avel, who who crosses over from the full-scale real world into the world of his toy teammates, transforming into a living action figure.
Flair will launch full range of action figures featuring all the main characters of the show, alongside Super Feature figures that have detailed articulation and electronic elements to bring the toys to life. Vehicles will add to the choice, while accessories such as Axel’s Power Bandz and Sword will offer transformation and role-play into the play pattern.
“We are delighted to be working with Playmates in bringing this collection to the UK,” says Emmanuelle Cadet, GP Flair’s Head of Marketing.
“The series lends itself perfectly to toy play and with the detail that Playmates puts into its action figures, we have an excellent property to bring to the boy’s aisle”.
Power Players will launch in July with full marketing support. Learn more at Toy Fair next week on stand E39.