Olympic gold medallist Dina Asher-Smith has been named Barbie’s latest Shero, with a one-of-a-kind doll created in her likeness.
As the Tokyo 2020 games draw closer, Britain’s fastest-ever woman will be among a number of sporting role models to be spotlighted by Barbie this year and form the focus of Mattel’s 2020 Dream Gap campaign. The initiative aims to inspire girls as they reach the age when they begin to doubt their ability to do anything they want, rather than traditionally ‘female’ hobbies and careers.
Dina’s record-making sporting accomplishments will be highlighted to inspire young girls, which she says is an “honour”.
“Growing up, sportswomen were less visible in the media and there is still a gap when it comes to women’s sports, which is why representation is so important,” she adds.
“For Barbie to champion female athletes and different sports shows future generations that anything is possible.
“I hope little girls will see my doll and be inspired to take up and continue to enjoy sports! There are so many amazing things have happened because of my love for running, but having my own Barbie is definitely up there.”
Dina is one of five elite women athletes from across Europe to be given a Barbie makeover. National French Football Captain Amandine Henry; Portguese European Junior Surfing champ Teresa Bonvalot; Sümeyye Boyacı, the World Para Swimmer Champion, and five-time World Cahmpion Sabre Fencer Olga Kharlan, have all been honoured with their own unique Shero dolls.
Lisa McKnight, SVP Barbie & Global Head of Dolls, adds: “As the original girl empowerment brand, Barbie is dedicated to shining a spotlight on powerful, diverse role models to inspire the limitless potential in every girl.
“As sportswomen continue to set new records and take center stage around the world, we are proud to honour these amazing women by amplifying their stories and achievements with dolls in their likeness.
“In an effort to close the Dream Gap, we have a responsibility to show girls they can be anything on and off the field, court, mat and beyond.”