APC Kids has tapped Giochi Preziosi as the distribution partner for its Kid-E-Cats toy range in Italy.
The brand’s master toy partner Toy Plus (Far East) is currently developing a range spanning plush, collectables, figurines and playsets targeted at pre-schoolers, with global launch scheduled for this September.
Giochi Preziosi will begin its roll out with the four lines currently developed: three-inch figurines with accessories, six-inch figurines with sound press-it buttons, musical eight-inch plush figures and musical six-ich plush figures.
Lionel Marty, Managing Director of APC Kids says: “We’re delighted to have the preeminent Italian toy company, Giochi Preziosi, on board to bring Toy Plus’ products to Kid-E-Cats fans in Italy. The range is already looking fantastic and we’re confident that Giochi Preziosi’s wealth of experience in establishing a strong retail presence for preschool properties will ensure the first wave of products is a huge hit when it launches later this year.”
Kid-E-Cats tells the story of three kittens - Cookie, Pudding and their younger sister Candy - who are forever ready to jump into action with endless enthusiasm and energy. It’s based on an original Russian series produced by CTC Media and Studio Metrafilms and is the second-best performing pre-school series in Russia. It airs globally on Nick Jr.