Move over baby showers, gender reveal parties have taken the crown as the latest party trend, according to Qualatex.
The leading balloon brand says that the number of gender reveal parties has sky-rocketed in the past year, with many soon-to-be-parents embracing the trend as a great way to celebrate revealing the gender of a new baby to friends and family – and sometimes (with the help of a friendly radiographer and an envelope) even to the couple themselves.
Typically, family and friends gather round to see a cake being cut, revealing blue or pink sponge, or, more frequently now, a large balloon being popped to reveal pink or blue balloons or confetti inside.
It’s a growing area of new business for party retailers such as Stuart Davies, owner of Beyond Balloons store in Tonyrefail, Porth in Wales, who has been blown away by the recent demand.
“Gender reveal – it’s literally come from nowhere in the last two years. If I’m being honest I can not recollect much interest in gender reveal at all two years ago, maybe once or twice a year, if that. Now we are undertaking three to four gender reveals per week! Most go with the Qualatex giant 36” question mark popping balloon, although we have a range of options available.”
Julie Dommett, Head of Marketing for Pioneer Europe, distributor of Qualatex balloons in Europe, adds: “The gender reveal trend has grown exponentially in the last two years, driven by amazing images on social media sites like Pinterest and Instagram as well as celebrity gender reveal videos on YouTube. We’ve been thrilled to see Qualatex balloons play such a major part in the theatre of gender reveal celebrations across the globe.
“The Qualatex design team are continually developing new balloons in line with the latest trends, and it is amazing to see some of the fantastic creations our balloon professionals make – adding impact and theatre to small family gatherings and larger events alike. Anyone wanting to find a professional balloon artist to create their ideal gender reveal party centerpiece can enter their postcode in the Balloon Pro Finder on QualatexEurope.com.”