As children head back to school this week, a busy summer comes to a close for the Fundamentally Children team, who have been hard at work introducing products from the Good Toy Guide to families across the UK.
The Good Toy Zone has taken on three festivals, weekly play days with The Entertainer, and the launch of a new partnership with 360 Play.
Amanda Gummer, Founder and MD of Fundamentally Children, says: “It’s been an incredibly busy and successful summer of events and we’ve been able to bring Good Toys directly to families and children in a non-pressured environment, allowing them to play and explore and really understand the brands and toys on offer.”
More than 14,000 people visited The 3Foot People Festival, 10,000 visitors came through the gates of the Great British Food Festival and over 50,000 joined the Bank Holiday festivities at CarFest South. All great exposure for the Good Toy Guide’s clients.
In-store, the Good Toy Zone’s weekly Balanced Play days with the Entertainer has seen sales more than double at some locations. Toys demonstrated included those from Geomag, Epoch, Melissa & Doug and Addo.
“In a changing and challenging retail landscape where so many sales are now moving online, experiential marketing is crucial in building brand awareness, loyalty and a real understanding of product offerings,” Amanda adds. “Bringing Good Toys to families is key to helping children access a balanced play diet, one of the key ingredients in a healthy, happy childhood”