Forget ‘elf and safety’: Elves Behavin’ Badly tackle Brexit

PMS International’s cheeky Christmas recalcitrants return for another festive season, this time taking aim for Brexit

Written by Rhys Thomas

Posted 23.09.2019 | Products

Forget ‘elf and safety’: Elves Behavin’ Badly tackle Brexit thumbnail

Elves Behavin’ Badly are back for another year of Christmas mischief, and this time they’re tackling Brexit.

A scintillating, satirical image shared by PMS International, the brand’s owner, shows the Elves taking over the House of Commons and bemoaning the red tape of ‘elf and safety’, demanding the majority to ‘stop elfing around’ and postulating that its time to ‘forget the clowns, bring in the Elves’.

Dubbing the UK’s departure from the EU ‘Brelfit’, the image also features an Elf speaker and blue tie-wearing Elf Prime Minister.

The image comes ahead of the launch of this year’s Elves, which will be promoted through a social and PR campaign that kicks off with full force this November.

The campaign will show the iconic elves encouraging their owners to participate in daily December dares – such as hiding the elves, disrupting the peace and generally causing a stir.

As well as causing chaos in the public’s daily lives, the Elves will also be appearing during the daily commute to work and in a video with a popular TV personality, continuing the fun.

Elfie and Elvie will hit retail stores and retail online from November.

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